San Gabriel Valley · Est. 2026

Your name.
Their mailbox.
Every month.

Arcadia's exclusive home services mailer

One trusted business per trade category. Delivered monthly to 5,000 owner-occupied homes in Arcadia. Your competitors aren't in it — because only you are.

5,000
Homeowners
1
Per Category
12×
Per Year
Roofing HVAC Plumbing Remodeling Painting Electrical Landscaping Tree Service Roofing HVAC Plumbing Remodeling Painting Electrical Landscaping Tree Service
How It Works

Built on
repetition.
Powered by
exclusivity.

Most advertising puts you next to your competitors. I remove them entirely. One roofer, one HVAC company, one plumber — and 5,000 homeowners who see your name every single month.

01
You claim your category
One business per trade. Once the roofing slot is taken, no other roofer can advertise in this edition. Your category is yours exclusively for the duration of your contract.
02
I design and print your listing
Your business name, phone number, and QR code appear on a premium postcard alongside seven other non-competing home service businesses. Clean, professional, fridge-worthy.
03
5,000 Arcadia homeowners receive it
Delivered via USPS Every Door Direct Mail to the same owner-occupied households in north Arcadia every single month. Median home value $1.2M+.
04
You see exactly what it generates
Every advertiser gets a dedicated call tracking number. You receive a monthly report showing total calls, duration, and timing. No guessing. No faith required.
05
Recognition compounds over time
Month one homeowners notice you. Month three they recognize you. Month six you're the first name they think of when the roof starts leaking. That's what monthly repetition does.
Why It Works

Not ad space.
Market ownership.

At $650/month, one closed job pays for eight months of placement. That math works whether you close one job or twenty.

🎯
Zero Competition
Your competitors aren't in the mailer. Not in a smaller box, not on the back — they're not there at all. You own your category in this neighborhood.
1
Business per category
📬
Physical Permanence
A postcard on the fridge outlasts any digital ad. Homeowners keep useful reference material. The seasonal checklist on the back is designed to be kept.
5,000
Doors per drop
📈
Compounding ROI
Digital ads stop working the moment you stop paying. Monthly repetition builds brand equity that persists. Month twelve is more valuable than month one.
12×
Annual touchpoints
📊
Trackable Results
Dedicated call tracking number for every advertiser. Monthly performance report included. You know exactly what the mailer is generating.
100%
Call attribution
🏠
High-Value Audience
North Arcadia homeowners. Median home value $1.2M+. Owner-occupied, older housing stock at peak maintenance cycle. These are your best customers.
$1.2M+
Median home value
💰
Unmatched Value
Google LSA runs $1,500–$3,000/month with direct competition in the same ad. Angi charges $300–$600 per shared lead. This is $650 for exclusive territory.
$650
Per month
Available Categories

Eight slots.
One winner each.

🏠
Roofing
❄️
HVAC
🔧
Plumbing
🔨
Remodeling
🖌️
Painting
Electrical
🌿
Landscaping
🌳
Tree Service
Service Area

Growing across
the The Homeowners Guide.

Arcadia
Launching June 2026
Homes Reached 5,000
Target Zone North of Foothill
Median Home Value $1.2M+
Owner Occupancy 58%+
Altadena
Coming Soon
Status Q3 2026
Target Zone Residential Core
Median Home Value $900k+
Homes Planned 3,000+
San Marino
Coming Soon
Status Q4 2026
Target Zone City-Wide
Median Home Value $2M+
Homes Planned 2,500+
Advertiser Pricing

Simple.
Transparent.

Launch Rate — Arcadia Edition
$650
per month · 3-month minimum commitment
Exclusive category lock — no competitors
Monthly distribution to 5,000 homes
Dedicated call tracking number included
QR code linking to your business profile
Monthly performance report
North Arcadia owner-occupied households
Reserve Your Category Slot

Rate locked for duration of contract. Limited to 8 advertisers per edition.

Michael Butera
Michael Butera
Founder · The Homeowners Guide

With 12 years in carpentry and painting, Michael built The Homeowners Guide from firsthand experience in the trades. He watched skilled contractors lose work to inferior competitors with better marketing — and built this mailer to fix that. One trusted business per category. Consistent visibility with the homeowners who need them most.

The Mailer

What lands in
5,000 mailboxes.

Every month, this card goes to 5,000 owner-occupied homes in Arcadia. The front is a curated directory of eight trusted local businesses. The back is a seasonal homeowner guide designed to stay on the fridge.

Front — advertiser directory
The Homeowners Guide front — advertiser directory
Back — seasonal homeowner guide
The Homeowners Guide back — seasonal homeowner guide
Get In Touch

Reserve your
slot today.

Categories fill on a first-confirmed basis. Once a slot is taken, it's closed for the life of that advertiser's contract.

📞
📍
Market
Arcadia, CA — North of Foothill